FAQs
| SEM | SEO | |
| 1. Conversion | Limited by ad budget | Unlimited |
| 2. Traffic | Limited by ad budget | Unlimited |
| 3. Ad Policy/Guidelines | Must follow | Not restricted. Good for industry restricted by ad policy. i.e. Pharmaceutical / keyword restricted industry |
| 4. Competitive Items | · Budget
· Relevance & quality score |
· Content quality, domain, authority
· Relevance & quality score |
| 5. Lead Time | · Quick way to put your brand on Search
· Paid ad listing are limited by budget |
· Long term investment/growth
· Organic search result are permanent listing on Google |
| 6. Others | Multiple Keywords, even 1,000 Keywords | Enhance brand, product & service awareness to help Public Relationship (PR) |
| SEO+SEM | Cost effective way to promote your brand in search | |
As the leader of search engines, websites optimized for Google will also affect other search engines. There are 200+ factors considered by Google AI in ranking a website, including domain age, originality and relevancy of website content, user experiences (UX), security and etc.
In fact, Google wants to show the relevant results to the searchers, that’s why SEO can help to improve the ranking – it assists search engines to apprehend the content, so as to enhance the relevance for a higher position.
The best particle of SEO is all about the natural growth of your website. An over-optimizing your website within a short period may lead to ranking penalties from search engines.
For example, if there are a lot of high-quality backlinks suddenly built for your website, your website may be penalized.
In most situations, websites can be optimized for search engines. In rare situations such as the ones listed below, we suggested revamping your website:
Content not visible in source code (Dynamic generated site/content)
Site not optimized for Mobile
Site contains an error where your IT department can no longer fix/maintain
If you need a website revamp, click here(Creative & Innovation) to take a look at our website production services!