China is one of the world’s largest social media markets, where users are accustomed to gleaning social trends from comments, videos, images, and text, and even making purchases directly on social media platforms.

Because of its unique ecosystem, developing a digital marketing strategy specifically tailored to China is the first step in unlocking the Chinese market. When searching for products or services, Chinese consumers increasingly rely on recommendations and reviews on sharing platforms like Xiaohongshu and Dianping. Leveraging this characteristic for seed marketing, collaborating with KOLs, KOCs, and ordinary users to promote brands, can also guide and influence consumers’ purchasing decisions.