Live online teaching courses
This course covers the core skills of the entire live streaming process, helping students quickly master professional methods for live streaming operations and marketing, achieving a leap from beginner to expert.
Live Streaming Setup
This course provides a systematic explanation of how to build an efficient and professional live streaming setup, covering equipment configuration, lighting adjustments, and background settings to enhance the visual effects of your live streams.
Traffic data acquisition and analysis management
We conduct in-depth analysis of traffic sources and audience behavior, utilize data analytics tools for traffic statistics and management, and optimize live-streaming marketing strategies.
Live Streaming Room Personnel and Equipment Management
This includes the division of labor within the live streaming team, the responsibilities of core positions, and the use and maintenance of live streaming equipment, ensuring a smooth and efficient live streaming process.
Short video shooting techniques
This course shares creative short video shooting techniques, covering composition, editing skills, and content creation, to help drive traffic to live streams and promote brands.
Product-specific and general sales scripts design
We design customized marketing scripts based on product characteristics, and provide general script templates applicable to different scenarios to improve user conversion rates.
Sensitive word avoidance techniques
This section introduces a sensitive word database and methods for avoiding it, helping to mitigate the risks of violating regulations during live streams and ensuring their smooth operation.
Professional persona building and script design
The instructor teaches how to create a professional persona that aligns with the brand image, construct logically clear and resonant communication scripts, and enhance user trust.
Account benchmarking and analysis of top merchants
Analyze the operational strategies and success stories of top-performing accounts, dissect case studies of leading merchants, and improve replicable livestream operation methods.
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