Douyin Live
KASUAL LIMITED offers one-stop Douyin live streaming services. Feel free to contact us anytime to easily enter the world of social media in the Chinese market.
As of 2024, Douyin (TikTok’s Chinese version) boasted over 600 million daily active users and nearly 300 million content creators, with 20-30 million videos uploaded daily, totaling over 100 million minutes of video content. User engagement is strong, with an average usage time exceeding 2 hours per user. Douyin’s e-commerce GMV (Gross Merchandise Volume) reached 1.4 trillion RMB, with live streaming accounting for nearly 80%, demonstrating strong growth momentum and a massive market size. Douyin is expected to maintain rapid growth in the future.
Besides the daily posting of images, text, and videos by merchants, data shows that live streaming is also a crucial function for businesses, effectively allowing consumers to gain a deeper understanding of their products and services, thereby increasing the success rate of transactions.
Required Documents for Douyin Live Streaming (Merchant) Application:
- **Real-name Authenticated Account:**
- The account must have 500+ followers.
- Before applying for live streaming permission, the account must increase activity by publishing high-quality content and increasing interaction (e.g., regularly updating high-quality notes, interacting with users, actively replying to comments, participating in platform activities, increasing content exposure, etc.).
- **Store Requirements:** Merchants must open a store on Douyin and ensure that the store complies with the platform’s operating standards and regulations.
- **Brand Requirements:** Merchants must have a legal own brand or authorized brand, ensuring the brand’s legitimate origin and avoiding infringement.
- **Live Streaming Agreement:** Merchants must sign the Douyin Live Streaming Agreement, promising to abide by platform rules and accept Douyin’s supervision and management.
Service Overview:
– Professional advice on selecting live streaming products/services.
– Overall live streaming content planning and audience acquisition.
– Interactive strategy planning, diverse interactive elements, and real-time feedback.
– Equipment, venue, and props.
– Professional host (hosts use Cantonese or a mix of Chinese and English to cater to Hong Kong audiences’ habits.)
– Stream manager/assistant to assist with live streaming process management and interaction.
– Filming and sound effects to ensure high-quality live streaming visuals and audio.
– Video clips to process post-live streaming materials and enhance the secondary dissemination of content.
Douyin brings business opportunities to various industries.
Contact us to help you enter the mainland market.