Xiaohongshu Live
KASUAL LIMITED offers a one-stop Xiaohongshu live streaming service. Feel free to contact us anytime to easily enter the world of social media in the Chinese market.
As of 2022, Xiaohongshu had approximately 200 million monthly active users, with relatively stable growth. Leveraging its “product recommendation” content, community attributes, and high-quality user base, it has attracted the attention of numerous brands, merchants, and individual users. As a platform centered on lifestyle, shopping sharing, and social interaction, Xiaohongshu has successfully penetrated the young consumer market in Hong Kong, becoming an important channel for brand promotion and consumer communication.
In addition to the daily posting of images, videos, and text by professional merchant accounts, the live streaming function is also crucial for merchants, effectively enabling consumers to gain a deeper understanding of their products and services, thereby increasing the success rate of transactions.
Required Documents for Xiaohongshu Live Streaming (Merchant) Application:
- **Verified Account:**
- The account must have 500+ followers.
- Before applying for live streaming permission, the account must increase activity by publishing high-quality content and increasing interaction (e.g., regularly updating high-quality notes, interacting with users, actively replying to comments, participating in platform activities, increasing content exposure, etc.).
- **Store Requirements:** Merchants must have a store on Xiaohongshu and ensure that the store complies with the platform’s operating standards and regulations.
- **Brand Requirements:** Merchants must have a legal own brand or authorized brand, ensuring the brand’s legitimate origin and avoiding infringement.
- **Live Streaming Agreement:** Merchants must sign the Xiaohongshu Live Streaming Agreement, promising to abide by platform rules and accept Xiaohongshu’s supervision and management.
Service Overview:
– Professional advice on selecting live streaming products/services.
– Overall live streaming content planning and audience acquisition.
– Interactive strategy planning, diverse interactive elements, and real-time feedback.
– Equipment, venue, and props.
– Professional host (hosts use Cantonese or a mix of Chinese and English to cater to Hong Kong audiences’ habits.)
– Stream manager/assistant to assist with live streaming process management and interaction.
– Filming and sound effects to ensure high-quality live streaming visuals and audio.
– Video clips to process post-live streaming materials and enhance the secondary dissemination of content.
Xiaohongshu brings business opportunities to various industries.
Contact us to enter the mainland market.